Explainer video of the plataform Media Brands Matter
IPG Media Brands Matter is a brand founded by IPG [Interpublic Group] to manage all of its global media-related assets.
The main animation principle was to switch the perception between 2D and 3D ambient with a nice flow.
Direction _ André Holzmeister
Design _ Átila Meireles
Animation _ Daniel Rodrigues
Production Company _ The Kumite